Craving a cuddle? Two thirds of Brits in relationships say they are 'starved of their partner's touch'

          
Happiness: Three out of five people in couples wish they could spend more time kissing and cuddling with their partne

Being busy, stressed and tired is starving Britons of much-needed kisses and cuddles with their loved ones, according to a new survey.

Two-thirds of those questioned said they feel 'starved' of physical affection even though they were in a happy relationship.

Three out of five people in a relationship wish they could spend more time kissing and cuddling with their partner - but almost a third of couples admitted they can go for days without touching each other.

More than 80 per cent rate skin contact with their partner as important while more than half say touching and being touched makes them feel closer to their loved one.

Although women spend thousands of pounds a year on beauty treatments, the survey also revealed that their partner's touch is actually the cheapest and most effective beauty booster.