Among the reaction and criticism of Apple's latest iPhone event, one feature that many experts agree on is that its upcoming iOS 7 software is a game changer - in the way it looks and the way its new features will 'revitalise' older models.
Current iPhone 5 and 4 owners, plus people with the iPad 2 and iPad Mini, can get the new software from 18 September, which means all devices released since 2010 will benefit from the release.
The software has been in beta since Brit designer Sir Jonathan Ive unveiled its flatter look in June, and despite the visual changes being initially met with hostility, experts who have installed and used the operating system have been raving about it, with one classing it as 'incredible.'
Michael Liedtke from Associated Press said: 'One of the best things about Apple's latest iPhones is the slick new iOS 7 software that runs the devices.
'But that souped-up operating system could end up hurting sales because the free software upgrade will also work on iPhones released since 2010, giving owners of the older models less incentive to buy Apple's newest products.'
He continues that even Apple's software boss, Craig Federighi predicts that anyone installing iOS 7 will feel 'like they're getting an all-new device.'
James Chandler, head of mobile at media agency Mindshare UK told MailOnline: 'I've had iOS 7 on my iPhone 5 for the last three months and have to say that it's incredible - it is literally like getting a whole new device.
'Airdrop, quick access menu and the way photos are organised by location, event and time make for a brilliant new user experience.'
Airdrop is a brand new feature to iPhone that lets users share photos, video and contacts simply by clicking share and selecting a fellow iOS 7 user from a contacts list.
A similar feature is already available for Mac computers.
All transfers are encrypted and items can be sent using Wi-Fi or Bluetooth.
The quick access menu is called the Notification Centre and it has been revamped to show the most relevant information.
It shows new mail, missed calls and other notifications, but iOS 7 additionally has a feature called Today that gives an at-a-glance look at the day ahead. The menu can also now be opened while the screen is locked.
It shows live weather and traffic information, for example, updated in real-time as well as birthdays or upcoming events.
In addition to the Notification Centre, iOS 7 has a Control Centre that can be opened by swiping from the bottom of the screen and lets the user quickly access the Wi-Fi and network mode settings, change the screen's brightness and play or stop music.
The Control Centre looks similar to the Notifcation Menu on the latest versions of Android Jelly Bean.
Individual apps can also be controlled and closed by double-clicking the 'home' button and swiping up in iOS 7.
Apple's updated photo feature has added Years, Collections, and Moments that groups images and videos together based on when and where they were taken.
When taking shots, budding photographers can also now focus using the volume down key on the side of the handset, while the volume up button takes the picture.
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